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Halo 3 ODST. Sometimes war is a video game.
For years Halo is among the few Game titles which kept up a very high level of creative excellence in marketing communication. Almost two years after the third sequel from Halo was published, Halo 3:...
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Modern Warfare 2. Confessions of a Leftie.
Actually I won’t go into too many details when it comes to a public display of my Political attitude. This time I will make an exception because it is indeed relevant for this article. Call me...
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Figures. The Gaming Industry.
We all love Info visualizations. Similar to the ones by The Oat Meal this one explains us the wonderful world of video games. The gaming industry succeeded in becoming the #1 entertainment sector, to...
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Civilization. The evolution goes on.
One of the most succesful computer games ever is about to reinvent itself completely. Sid Meier’s civilization is not only a brilliant computer game, it is also very flexible as it has found the way to...
View ArticleAd spoofs. And now here comes MAFIA WARS.
You have probably watched the hilarious Farmville ad spoof last week. Well, as every successful entertainment concept needs a sequel, here is it – the Mafia Wars ad spoof. It is basically a remixed...
View ArticleGaming. EA’s Call of Duty Elite explained by TheLegendofKarl.
For me as a digital market guy the gaming industry is in many ways a blueprint for what is happening later on social networks, mobile phones and on websites. Gamification? I think the concept of social...
View ArticleGreat Ads. Sony PS3, Long Live Play.
Some campaigns are different. Sony’s “Long Live Play” PS3 Campaign may be one of them. Playstation brand’s ad agency Deutsch Inc. really did a great job. But just check it out… © Gerald for...
View ArticleRock Bottom. Droga 5 has possibly created the worst campaign ever.
If the following video is no hoax it has the realistic chance to become one of the most disgusting, cyncical pieces of marketing I have ever seen. I thought the ‘concept campaign’ White Bull Army was...
View ArticleSnake the Planet! An Urban Gaming Experiment.
This morning I got an email from my old friend Tim Büsing, Creative Director at Publicis Mojo in Sydney. Tim sent me a link to one of their latest, pretty explorative projects which is a real-world...
View ArticleVideo Games. The Evolution Of Game Design Graphics [Video].
For everyone outside gaming, it is difficult to understand how much revenue is connected to computer games. The games on floppy discs for my Commodore 64 one generation ago were laughable compared to...
View ArticleGamification. How To Turn A Video Chat Into An Ego Shooter.
Ge-ni-us. We all know the magic of playing. When the flow kicks in, you understand the story and you really want to move on with this videogame, boardgame or whatever it is. The guys from Realm...
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